Rates · 2026
Pricing
Los Angeles · Ventura · Orange County
Event coverage in Los Angeles starts at $300 an hour with a two-hour minimum, and a full event day is $2,800. Automotive and brand content days start at $3,500 and half days at $1,800. Every shoot includes edited high-resolution photos and a licence for web, social, PR and email use.
Events
Details| Event coverage2-hour minimum | $300 / hr |
|---|---|
| Half dayUp to 4 hours | from $1,500 |
| Full dayUp to 10 hours | from $2,800 |
| Multi-day conferences & exposQuoted per event | from $2,600 / day |
Automotive & brand
Details| Content dayUp to 8 hours on location | from $3,500 |
|---|---|
| Half dayUp to 4 hours | from $1,800 |
| CampaignsMulti-day or paid ads, quoted per scope | from $5,000 |
Add-ons
| Second photographerLarge or multi-room events | $250 / hr |
|---|---|
| Rush deliverySame day or within 24 hours | +25–50% |
| PermitsFilmLA or city film office, when a location needs one | At cost |
Licensing
Included with every shoot
A non-exclusive licence for web, social media, PR, email and internal use, with no time limit.
Paid advertising
Paid social, search and display ads: +50 to 100 percent of the shoot fee.
Print, broadcast or exclusive use
National print, billboards, broadcast or an exclusive buyout: quoted, typically 2 to 3 times the licence.
Questions
How much does an event photographer cost in Los Angeles?
Professional event photographers in Los Angeles usually charge $250 to $400 an hour. Neil Liberotti charges $300 an hour with a two-hour minimum, $1,500 for a half day and $2,800 for a full day of up to 10 hours.
How much does car photography cost?
Prices depend on who the photos are for. Neil Liberotti's automotive and brand content days start at $3,500, half days at $1,800, and multi-day campaigns at $5,000. Dealer inventory and private sale listings are quoted per vehicle or per day.
What are typical commercial photography rates?
In Los Angeles, commercial day rates run from about $1,500 for small local jobs to $10,000 or more for national campaigns. Neil Liberotti's brand days start at $3,500, with paid ad usage added at 50 to 100 percent of the shoot fee.
What is included in the price?
Shooting time, editing, high-resolution delivery by download link, and a non-exclusive licence for web, social, PR and email use. Paid ads, print advertising and exclusive use cost extra.
Who pays for location permits?
Shoots on public property in Los Angeles may need a FilmLA or city film permit. Permit fees are passed through at cost.